Dr. Scott A. Mills

Dr. Scott A. Mills was looking for a clean, simple and memorable logo for his new brand. Dr. Mills is a professional chiropractor who started a brand using his own name with the tagline “Unlock the Physician Within.” His website is a do-it-yourself holsitic health site where he gathers online products, affiliates, blogs, ebooks, etc. that fit under his model of care. The logo is an innovative and modern take on the caduceus, with the wings being on the key. A double helix takes the place of the traditional ribbon, tying back to the idea of holistic health. The logo is effectively simple and the colors draw you into the site and show how approachable and friendly Dr. Mills is. It is a fresh, modern take on medicine fitting to the website and the brand.

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