Enchanting Birthdays was seeking to rebrand from the former name, Princess Parties, WNY. Their mission was to creating a more professional brand that would appeal to both children and adults. They wanted the logo to reflect their expansion of services and offerings to both girls and boys.
The use of watercolor creates the magical feel associated with fairytales. jordannerissa combined the idea of a castle with a birthday cake, utilizing the castle towers as birthday candles.