In her role as Graphic Designer for the Architecture and Engineering firm, Clark Patterson Lee, Jordan will be presenting alongside Director of Marketing & Communication, Katherine Metcalfe “Embrace the Gap: CPLconnect.” Their presentation will take place on Thursday, April 23, 2015 in Boston, Massachusetts at the 2015 Society for Marketing Professional Services (SMPS) Northeast Regional: UBER Conference.
They will be telling the story of how Clark Patterson Lee threw their arms around Millennials and created CPLconnect to bring them in step with trends in in-bound marketing. CPLconnect has been responsible for launching the firm’s e-newsletter Perspectives, blogging and social media. CPLconnect is a clear example of how the firm embraces new models of collaboration that resonate with younger staff and have positively impacted the marketing and business development mission.
